Renowned design studio Steinbranding from Argentina was mandated to design the revamped look.

Through its powerful shows, refreshing content and iconic characters, SAB TV has successfully delivered its brand promise of Asli Mazaa SAB Ke Saath Aata Hai and the revamped look mirrors the strong heritage and bond with its viewers.

These unique initiatives aim to strengthen connect with viewers beyond the realm of TV.

As we unveil the new look, wed like to acknowledge the contribution of our partners including our viewers, artistes, distributors, advertisers, producers and directors towards the success of the channel.

The bond the channel has built over the years will be strengthened through unparalleled content and consumer engagement initiatives.

To connect with viewers beyond the realms of television, comic strips of SAB TVs most loved shows in leading newspapers has been a huge success.

SAB Ke Daamadji shared interesting anecdotes from his day to day life, highlighting the importance of having fun in togetherness.

To reach out to viewers on digital platforms, SAB TV launched fan pages, applications, features and contests were run, which engage more than 10 lakh fans every day.

The channel also launched SABurbia, a one-of-a-kind social game on Facebook.

The first such social game by an Indian GEC has more than 75,000 installed users.

Laxman and Golmaal.

D characters of the channels much loved characters Gadha, Gopi Mama and Gulgule have been launched too.

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